Grow Your Business at Lakewood Social House
Formerly Vrtrum
A Pop-Up Shop + A Community
Lakewood Social House isn’t just retail, it’s a place to shop local, connect, and gather. Located in the heart of Belmar, our expanded space offers vendors more visibility, foot traffic, and the opportunity to engage directly with shoppers.
Why Join Lakewood Social House?
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Bigger Space, More Visibility – A prime location in Belmar with high shopper traffic.
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Community Connection – Be part of a space designed for shopping and gathering.
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Flexible Vendor Packages – Choose a tier that works for your business.
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Marketing & Media Included – From social posts to in-store highlights, we amplify your brand.
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Hands-Off or Hands-On – Drop your products off, or join us in person on weekends to meet customers.
What Our Vendors Are Saying
"I have enjoyed the flexibility I have to add to my monthly sales without needing to carry on more work. Not needing to be with my products and trusting VRTRUM to sell them for me is so helpful for my time."
Guillermo V. Owner - LAVELAA
"I love working with VRTRUM! Their Pop-Up Shops and social media are incredible for small businesses. You guys do a magical job and Thank You for having me!"
Jill R. Owner - Beautifully Unique Leggings
"What I’ve enjoyed the most since working with VRTRUM has been the ease of being able to drop my products off, and everything else is handled by the VRTRUM team. What is even better is the increase in sales I have received."
Momo G. Owner - Beanibeings
Ways to Join Lakewood Social House
We offer three flexible ways for local businesses to be part of our community at Belmar. Choose the option that fits your goals:
Vendor Shelf Packages (3-Week Pop-Up Shops)
Perfect for makers who want us to handle sales and customer interactions.
Standard Tier
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Entry Fee: $135
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Commission: 8%
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No Presence Required: Vrtrum will handle all sales and customer interactions.
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Shelf Space
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1 Group Reel
Core Tier
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Entry Fee: $155
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Commission: 5%
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No Presence Required: Vrtrum will handle all sales and customer interactions.
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Everything in Standard + 1 Independent Post
Pro Tier
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Entry Fee: $195
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Commission: 0%
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No Presence Required: Vrtrum will handle all sales and customer interactions.
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Everything in Core
Weekend In-Store Booths
For businesses that love face-to-face connections.
Set up your own booth in-store on Small Business Saturdays.
Engage directly with shoppers, share your story, and keep the personal touch alive.
Great for product launches, sampling, or brands that thrive on customer interaction.
Regular Booth
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Entry Fee: $125
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No Commission
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1-Day Booth
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Social Media Lineup
Monthly Memberships
For those ready to commit to a longer presence.
Flat monthly rate (no commission).
Minimum commitment: 2 consecutive months (full 4-week cycles, no transition breaks).
Reserved shelf space + premium placement.
Ongoing promotion and visibility as a Lakewood Social House staple.
Plus Membership
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Monthly Fee: $220
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No Commission
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No Presence Required: Vrtrum will handle all sales and customer interactions.
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1 Post
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10% Off Booths
Pro Membership
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Monthly Fee: $250
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No Commission
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No Presence Required: Vrtrum will handle all sales and customer interactions.
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1 Post + 1 Reel per Month
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Window Feature
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10% Off Booths
FAQ
Q: Do you provide shelves and tables for displaying products?
A: Yes! We provide shelving and display space for vendors in our shelf packages and monthly memberships. For in-store booth weekends, vendors must bring their own tables, displays, and setup.
Q: Do products need price tags?
Yes, all products must be clearly price-tagged before drop-off. We will offer small stickers for those who need assistance.
Q: How are taxes handled?
A: Lakewood Social House manages sales tax for all transactions. Vendors are responsible for reporting profits and handling any income tax on their earnings.
Q: What size display space will I have?
A: Display space varies based on the number and size of products. During drop-off, we’ll assess your inventory and work to accommodate as much as possible.
Q: When do I drop off and pick up products?
A: Drop-off: Tuesday to Friday, the week before the event.
Pick-up: Tuesday to Friday, the week after the event.
Q: What types of marketing does Lakewood Social House do?
A: We promote your products through social media (Facebook, Instagram), flyer distribution, press releases, and outreach to local networks, organizations, and community hubs.
Q: Can I bring extra inventory if needed?
A: Yes! We encourage vendors to bring as much inventory as they'd like, and we’ll help arrange it for maximum visibility.
Have more questions? Don't hesitate to contact us. We're here to help!